Concept ProjectLifestyle & Entertainment
Beach club seasonal launch
- Services
- Social Media · Digital Advertising · Content Production
- Scope
- Season content plan · Production brief · Social system · Launch campaign
- Project type
- Concept Project
The challenge
What had to change.
A beach club relaunches for the season with a new format, a new crowd and a short window to establish both before the first weekend.
Strategic approach
The thinking behind it.
- 01
Define the atmosphere in one line, then make every frame prove it: light, people, water and sound.
- 02
Publish a countdown series that carries the date and the reason to come, rather than a single announcement post.
- 03
Put paid spend behind the opening weeks only, while organic carries the rest of the season.
Execution & deliverables
What was produced.
- Content plan
- Production schedule
- Social templates
- Launch campaign structure
- Two-day production covering daytime, sunset and night formats.
- Vertical video edits for social, plus still crops for print and screens on site.
- A weekly publishing template the venue team can follow without a designer.
Outcomes
Concept work. The output is the plan and the content system; actual launch performance has not been measured or supplied.
Visual gallery
Production stills from the On Air Motion studio, used to illustrate the direction of this project.