Services · 02

Digital Advertising

Reach the right audience and turn advertising investment into measurable opportunities.

Paid campaigns built around qualified enquiries, not vanity reach — measured against cost per booking.

The challenge

What this service addresses.

We treat media buying as a commercial exercise. Before a campaign runs, we agree what an enquiry is worth, what it may cost, and how it will be tracked back to the booking — so the reporting answers a business question rather than a platform metric.

Spend is running but nobody can say what it returns
Enquiries arrive unqualified and consume the sales team
Every channel is funded equally, so none performs

Creative is built for the placement and tested in small, honest batches. What survives gets the budget; what does not is cut quickly.

What we do

Budget that buys enquiries, not impressions.

Advertising management is charged as a separate fee from your media budget. Your media budget is paid directly to the platforms, so you always see what is spent on reach and what is spent on management.

Meta Ads across Instagram and Facebook
Google Ads, Search and Performance Max
Yandex Ads for Russian-speaking and CIS markets
TikTok Ads for reach-led campaigns
Third-party advertising networks and partner platforms
Lead generation and enquiry campaigns
Campaign optimisation and creative testing
Tracking, attribution and performance reporting

Our approach

How it runs.

Scoped as a project or a retainer, with one coordinated point of contact.

01
Set the number
Cost per enquiry, cost per booking, and the volume the business can handle.
02
Launch in small batches
Several creative directions running against one clear objective.
03
Move the budget
Spend follows what produces enquiries; the rest is switched off.

Deliverables