Red Sea resort — direct booking concept
- Services
- Digital Advertising · Websites · Content Production
- Scope
- Positioning · Website direction · Booking journey · Paid media structure · Content plan
- Project type
- Concept Project
The challenge
What had to change.
A coastal resort competes with booking platforms that own the search result. The property's own site has to make the rate, the experience and the next step clearer than the platform page it is being compared against.
Strategic approach
The thinking behind it.
- 01
Lead with the experience rather than the room count: what the day looks like, who it suits and when the season is quiet.
- 02
Rebuild the enquiry path so a rate check becomes a direct booking, with WhatsApp follow-up for anyone who drops out.
- 03
Fund only the origin markets and room types that carry the margin, and report against cost per booked night.
Execution & deliverables
What was produced.
- Sitemap and page structure
- Booking journey specification
- Shoot list and content plan
- Campaign structure and measurement framework
- Homepage and room pages restructured around a single booking decision.
- Photography brief covering rooms, dining, beach and evening atmosphere in one production.
- Campaign set for low-season windows, with creative variants per origin market.
Outcomes
Concept work. No campaign was run and no performance figures are claimed — the project documents the strategy, structure and content system that would be handed to a property team.
Visual gallery
Production stills from the On Air Motion studio, used to illustrate the direction of this project.