Boutique hotel identity system
- Services
- Content Production · Branding & Print
- Scope
- Visual identity · Brand guidelines · Guest collateral · Print specification
- Project type
- Internal Brand Development Project
The challenge
What had to change.
Small properties often carry a strong interior and a weak identity: a logo on a door, a menu typed in a hurry, a welcome card that does not match anything else.
Strategic approach
The thinking behind it.
- 01
Build the identity from the property's materials — stone, linen, brass — rather than from a trend.
- 02
Design the guest sequence as one system: booking confirmation, key card, menu, welcome note, checkout.
- 03
Set production rules so future print runs stay consistent after the studio has handed over.
Execution & deliverables
What was produced.
- Identity system
- Brand guidelines
- Collateral artwork
- Print specification
- Mark, type and colour system tested at card and façade scale.
- Guideline document covering print, signage and digital use.
- Collateral set designed and specified for local production.
Outcomes
Internal development project, used to test the identity method before client delivery. No client or performance data is attached.
Visual gallery
Production stills from the On Air Motion studio, used to illustrate the direction of this project.